“2008 is going to be an exciting year for Nickelodeon and the millions of families globally that turn to our products to help supply the imagination and creativity their kids thrive on,” said Leigh Anne Brodsky, President, Nickelodeon & Viacom Consumer Products. “Kids can finally experience the gooey joy of slime in their own backyard with our Nickelodeon SLIME! launch, and we are taking our leading properties including Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, SpongeBob SquarePants and The Naked Brothers Band in new and innovative directions around the world.”

Nickelodeon Announces First-Ever SLIME! Product Line, Plus Innovative New Partnerships and Products for Kids’ Favorites including Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, SpongeBob SquarePants and The Naked Brothers Band.

Nickelodeon, the number-one entertainment brand for kids, comes to Toy Fair 2008 with a selection of items that combine the magic of kids’ favorite characters with today’s top toy trends. Leading the playtime news is the launch of the first-ever complete SLIME! product line, which puts Nickelodeon’s coveted green goo directly in kids’ hands.

All key Nickelodeon properties will launch new products that take advantage of global playtime trends including music, technology, role play, the environment and basic play. Dora the Explorer, the reigning leader in licensed preschool toys, will be featured in new products that take advantage of both time-tested play patterns and emerging toy aisle trends including music and technology. Go, Diego, Go!, television’s interactive adventure series and the toy aisles’ only preschool action-hero for boys, continues to take on new product categories including science. Nick Jr.’s hit preschool music series The Wonder Pets! makes its toy premiere with a new line from Fisher Price. SpongeBob Squarepants, a licensing legend, continues to grow in toys with an innovative new plush line from Play Along, a division of JAKKS Pacific, Inc. The first music-inspired toys from First Act for TEENick hit, The Naked Brothers Band also make their debut in New York.

NICKELODEON TOY FAIR 2008 HIGHLIGHTS:

* SLIME!: It’s green, and oozie and expected to hit retail shelves for

fall 2008. Created by JAKKS Pacific, the new line of products is based

on Nick’s coveted green stuff, and allows kids to bestow the honor of

sliming upon their friends, family and loved ones. Slime was

introduced on Nickelodeon in 1982 and getting slimed has since become a

badge of honor for both kids and celebrities worldwide. The JAKKS line

includes: SLIME! Super Slimer Blaster that shoots slime as far as 25

feet (SRP: $19.99); SLIME! Time Splatter a not-so-ordinary ball for

games of catch with an explosive ending (SRP: $14.99); SLIME! Ball a

gooey sphere that oozes its way down walls in metallic and glitterized

shades of green (SRP: $4.99); SLIME! Can containers and SLIME! Bucket

containers that hold up to 20 ounces of the legendary goo.